Each Neighborhood has its own logo. The Neighborhood logo is displayed in the Neighborhood building, on some leaderboards and in the regatta window. You can add a logo when creating a Neighborhood. It is set to the standard Neighborhood logo by default. You can earn extra sets of images, backgrounds and frames for customizing the logo for achievements in the regatta.
Only the leader and elders can change the Neighborhood logo.
You can edit this by opening the Neighborhood information window and tapping the pencil button in the upper left corner. When the Neighborhood editing window opens, tap Change Logo under the logo. Choose the shape, symbol, pattern and color of the Neighborhood logo in the window that appears. You can also view the new logo in this window. If you don't like the changes, you can exit the editing window without saving. If you're happy with the result, tap Finish. The changes will be applied and displayed for all players.